Fast, organized intake protects every new inquiry.
Independent lead-response research published by Harvard Business Review found that organizations contacting an online lead within an hour were nearly seven times more likely to qualify it than those waiting even one hour longer. The finding is especially relevant to legal intake, where a prospective client may contact several firms during a time-sensitive matter.
Marketing can generate the inquiry, but slow or unavailable intake can still lose the case. Consistent 24/7 answering, approved qualification, consultation scheduling, and documented follow-up protect the value of every lead.